Sully’s Ride Shop entrusted us to bring their brand’s rebellious spirit to life, forging an identity as bold and untamed as the riders it serves. Our team set out to design a brand that captures the thrill and camaraderie of the open road—a haven for those who crave style, exhilaration, and the unforgettable bonds of kindred spirits. Together, we crafted every facet of the brand, from an iconic logo and dynamic color palette to a seamless web design, each detail resonating with the soul of a true rider. Our mission was clear: to elevate Sully’s beyond the ordinary, creating a brand that celebrates the elegance and edge of motorcycle culture at its core.