Someplace Better approached us with two separate asks: a rebranding and a website redesign. We learned that a significant amount of people employed in Sheboygan County choose to commute rather than to live in the area— they can’t envision living there. The overall goal of the Sheboygan County Economic Development Corporation (SCEDC) is to draw in new talent to both live and work within the county. Their current website and brand just wasn’t hitting the mark and sending the right messages to attract the talent needed in Sheboygan County. So they came to us and we were able to make their vision come to life.

My role in the project was to be the driving force behind the project’s creative direction, crafting a captivating new logo, revamping the brand identity with a fresh twist, and conceptualizing a cutting-edge website design that would entice people to explore Sheboygan County like never before.