Bemis Bidet Campaign
Bemis tasked us with creating an innovative commercial that seamlessly blended humor and information to highlight the benefits of bidet use. Inspired by their playful slogan, ‘Water Does It Better,’ we developed a unique, concept-driven approach that elevated the narrative beyond conventional advertising. Our team crafted a compelling storyline infused with wit and clarity, aiming to make a lasting impact. Each scene was meticulously planned to balance humor with sophistication, and the cast’s remarkable dedication brought a polished edge to every moment. The result was a memorable commercial that underscored Bemis’s forward-thinking approach to modern bathroom solutions.
You Would Miss Us Campaign
Bemis sought a distinctive and amusing video for their “You’d Miss Us If We Were Gone” campaign. Armed with this slogan, we collaborated to breathe life into their narrative. Despite facing the challenge of incorporating an elevator scene into the story, we embraced the obstacle and ingeniously constructed a mock elevator, adding a creative touch to bring this story to fruition.
NextStep2® Campaign
To promote their NextStep2® potty training toilet seat, Bemis aimed to highlight its key features, particularly its toddler-friendly design for independent use. They wanted a video that captured the challenges of potty training while emphasizing how their product eliminates those struggles, making it easy for both the child and the parent. We crafted a captivating story told from the toddler’s perspective to emphasize these aspects. Despite the challenge of working with a toddler actor, the boy delivered a stellar performance. Additionally, we found a young voiceover talent, resulting in a final product that Bemis was exceptionally happy with.
Made In America
Bemis approached us for a distinctive approach to their Made In The USA videos, seeking interviews with their team about the significance of American manufacturing. We proposed a unique set design, aiming for warmth and invitation. Opting for a more creative touch than a standard interview, we incorporated warm lights and strategically placed pallets of Bemis toilet seats. Utilizing their showroom with the prominent Bemis logo, we infused creativity to transform the space into a comfortable, fun, and modern setting. The result was not only an aesthetically pleasing video but also a showcase of the team’s authentic responses, leaving Bemis thoroughly pleased.
Product Installation & Showcase Videos
Bemis approached us with various requirements for product showcase and installation videos, providing a list of key features and benefits to emphasize along with detailed installation instructions. I was responsible for directing the team to ensure we captured exactly what Bemis was looking for while adhering to all proper installation steps. With the Bemis creative team often present on set, I collaborated closely with them to achieve the desired look and follow the correct processes for each seat. Beyond video production, Bemis entrusted us with the creative responsibility of set design, requiring frequent transformations for various products. I led the creation of these set designs and directed the photographer to ensure we captured the perfect shots.
