Someplace Better Sheboygan County Campaign

Someplace Better Sheboygan County, WI approached us to redefine digital storytelling with an immersive campaign inviting people to discover Sheboygan County’s charm. Over an intense week, our team captured the essence of local businesses and experiences from sunrise to sunset, aiming to convey a profound sense of belonging.

In my role, I was responsible for storyboarding, directing the talent and team, and ensuring the visual aesthetics perfectly aligned with our vision. This involved meticulous planning and clear communication to create a cohesive, immersive experience reflecting the spirit of Sheboygan County.

Results
The videos were a resounding success, and here’s why

VIRAL REACH – The captivating narrative and high production value led to the video being shared widely, multiplying its reach organically.

EMOTIONAL CONNECT – Viewers weren’t just watching a promotional video; they were embarking on a journey, experiencing the wonders of Sheboygan County through the lens of our creative vision.

INCREASED ENGAGEMENT & CONVERSION – The video acted as a powerful call to action. Viewers were motivated to learn more, visit, and even make the move to Sheboygan County.


Live Well & Belong Ad

This video serves as a campaign ad crafted for Someplace Better Sheboygan County. The overarching theme is to highlight why Sheboygan County is an exceptional place to call home, fostering a sense of belonging within its vibrant community. The emphasis is on showcasing the county as an inviting destination, welcoming individuals from all walks of life to experience the multitude of amazing places and activities it has to offer. Whether you’re seeking a family-friendly environment, an active lifestyle, or simply a lively atmosphere to enjoy with friends and family, Sheboygan County has something for everyone.


Culinary Ad 

This video serves as another compelling campaign ad crafted for Someplace Better, with a specific focus on the rich culinary landscape of the area. It seamlessly showcases the exquisite dining establishments, diverse culinary offerings, and the delightful experiences that define the region. From the elegance of our restaurants to the exploration of various ethnic culinary delights, the video underscores how Sheboygan County is not only a haven for food enthusiasts but also an ideal destination for families seeking delightful culinary experiences.


Motor Sports Ad

This video is tailored for the thrill-seekers, aiming to unveil the unique and unexpected experiences Sheboygan County has to offer. It highlights the renowned Road America race track, providing a glimpse into the heart-pounding excitement it brings. Additionally, the video features an exclusive showcase of a new motorcycle gear boutique Sully’s Ride Shop, a haven for adventurous souls seeking everything they might desire for their thrilling escapades.


Someplace Better Sheboygan County WI Campaign Reel

This compilation offers a sneak peek into the diverse video pieces we’ve curated across Sheboygan County, capturing the essence of all the enjoyable activities the area has to offer. This comprehensive reel seamlessly weaves together various highlights.

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